Maximize your lead generation by maximizing your conversions

It has long been said that the key to making money in lead generation is traffic + conversions.  So why do so many of us simply look to increase our traffic?  You are outlaying x number of dollars to gain traffic to your offer, but by maximizing your conversions you can increase your ROI instead of simply increasing your traffic spend.

 

Are you split testing every element of the offer from your heading to your benefit statements?

 

Are you customizing your messaging to align with the customers needs? If a consumer is clicking on an advertisement for PHP webhosting – don’t send them to a generic landing page and then make the dig through you site to find what the PHP webhosting section of your site – send them to the PHP webhosting section of your site.

 

Are you prioritizing and/or routing your leads based on skills or lead scoring to ensure the proper person is talking to the proper lead?  

 

Oftentimes we send all customers through the same experience because it is easier for us. Optimizing conversions means customizing the experience to best meet the consumer’s needs and making the experience easy for them.

 

If you haven’t spent any significant time testing to improve your conversions you are going to be surprised by your findings. It is not difficult to see increases of 10-30% in conversion rates by making small changes – oftentimes not the changes you would have expected.

 

Keep testing and make sure you track everything you test do you can start maximizing you conversions and increase your number of leads without increasing your spend on traffic.