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Lead Generation Secrets From The Experts:
How to Bring in More for Less

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Transcription from a June 7, 2007 Teleconference

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Operator

Ladies and gentlemen, your conference is about to begin. Here’s your moderator, Bob Aloisio.

Bob Aloisio

Welcome to the TTC Marketing Solutions audio conference, “Lead Generation Secrets from the Experts: How to Bring in More for Less.” Hi, I’m Bob Aloisio, Vice President of Sales & Marketing with TTC Marketing Solutions. Thank you so much for joining us today. I’m sure you’ll find our presentation on how to generate more leads for less incredibly informative, and also very beneficial, helping you reach new levels of success in your marketing campaigns.

Here’s our agenda for today’s conference: We’ll start with an introduction of our panel of experts. Each member will present an overview of their expertise in their respective fields. We’ll then conduct a panel discussion of lead generation strategies and tactics, and we’ll conclude our conference by fielding live questions from you, our audience.

You can submit questions anytime while the conference is going on by emailing us at questions@callttc.com. That’s questions@callttc.com. Or you can speak with us live. When we get to the question segment, the audio conference operator will come back on the line and give the instructions on how to reach us.

Now, I understand there may have be a problem printing out the entire manual. The last few pages might not have printed out for you. Don’t worry; we’ll email you out the manual again.

Okay, let’s start with our panel. We’re very fortunate to have with us today three of the leading experts in print, radio and television. First, we’ll hear from John Bosacker, of Novus Print Media. John is Senior Director of Business Development at Novus Print Media Network. His experience in the direct marketing industry includes 10 years as an account executive for Banta Direct Marketing Group.

During the past 19 years, John has focused on providing prospective clients the best in direct marketing media and services, with a strong emphasis in print media, including direct mail, publication, media and inserts. John, can you provide a brief look back and overview of where print has been up to this point?

John Bosacker

Absolutely, Bob. Thanks again for letting me and Novus Print Media Network, Minneapolis be a part of this conference. We’re looking forward to the conference, and hearing from you as well regarding any questions that you might have regarding the media that we focus on here at Novus, print media.


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